Buy Facebook (FB), Sell Oil Equipment Services (IEZ)

Bought Facebook (FB) for the following reasons;
- I am personally using Facebook more to subscribe to events.
- Many colleagues have told me Facebook is best place to AB test content marketing ideas.
- Searching for products still doesn't work but it would be a huge gusher if FB ever fixes it.
- Google appears to have given up on social networking.
- Snapchat is serious competitor having siphoned off college market.
Price: $115.96
Trade/Portfolio: 2.30%
Position/Portfolio: 10.11%

Sold More results iShares Dow Jones US Oil Equipment (IEZ) for the following reasons;
- Better places to use money in next few months.
- Take a capital loss and consider re-entering after wash sale period expires.
Price: $35.13
Trade/Portfolio: 3.80%
Position/Portfolio: Closed

Buy Chipoltle

I bought Chipoltle CMG for the following reasons;
- 3 employees are got sick with Norovirus in Massachusetts Chipoltle which caused 4% decline in stock vs up day for the Nasdaq, so it's a buying opportunity.
- Chipoltle continues to implement food safety plan which should make it one of the safest chains.
- Steve Ells has been running the business for 22 year, recently turned 50, plenty of room to run.
Price: $504.23
Trade/Portfolio: 1.01%
Position/Portfolio: 7.10%

Spotlight on Steve Ells, Founder and CEO of Chipoltle

Born September 12, 1966 in Indianopolis.
University of Colorado Bolder, BA Art History
Culinary Institute of America, NY 1990
Sous-Chef in San Francisco for 2 years
Founded Chipoltle 1993

Founder Letter following E. coli outbreak.
- 52 people infected by E. coli outbreak.
- 140 people infected by norovirus outbreak in 1 Boston store.
- Throughout our supply chain, we are implementing high-resolution sampling and testing...
- Our menu has remained virtually unchanged for the last 22 years, only 64 ingredients in our food.

Food Safety Plan
- High resolution testing at suppliers.
- Central kitchens.
- Marinate meat at end of night.
- Blanching; lemons, limes, jalapeños, onions & avocados, submerged in boiling water for 5 seconds.
- Restaurant sanitation.
- Audits & Inspections.
- Employee wellness.

According to Wikipedia, the New York Times reported that Ells was paid $25 million more than comparable executives at Ford, Boeing and AT&T in 2013. By early 2010s, Ells and his co-chief, Montgomery Moran, were paid more than $300 million. In May 2014 shareholders rejected a plan to further the executives' wages.

Chipoltle serves "naturally raised meat" and support sustainable agriculture.